These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Date: March 2000 Paperback Edition Average Customer Review: For Bulk Orders Call: 62 Description and Reviews From The Publisher: ISBN: 9780316316965 Publisher: Little, Brown & Company Pub. The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell Format: Hardcover, 288pp.
0 kommentar(er)
